I had the pleasure of meeting with Mollie O’Hara from Beacon Austin for lunch at Galaxy Cafe this week. We ran into each other at Colorado River Association’s 25th Anniversary Gala in May and knew it would be beneficial for us to get together soon after. Mollie is a wealth of knowledge all things nonprofit…specifically with major gift fundraising and capital campaigns. I couldn’t do her justice by writing in detail about what she provides, but, if you’re a nonprofit that needs help with fundraising, definitely worth setting up a meeting. I felt compelled to write something about our experience as she gave me some wonderful nuggets I wanted to share. Don’t worry, I asked her permission first 🙂
Mollie’s Nugget’s of Wisdom
#1 Listen for the Ask | I continually fall victim to talking a lot during meetings and discussing how we can help organizations with our solutions and fundraising efforts, however, Mollie reminded me that it’s really important to LISTEN and ASK QUESTIONS. These two things will help us learn more about the Donor, Organization or Individual to eventually help with their fundraising or primary needs…we can apply this in several areas within our lives.
#2 Fundraising is like Matchmaking | Don’t worry, we aren’t going to ask you to download Bumble or Tinder, but, we do believe you should build a relationship with your Donors. Find out their interests as this will help build and cultivate these long lasting relationships with your Donor. This came up as I used to compare Fundraising to Sales in a way, however, Sales is more focused on reaching out to a mass audience while fundraising needs to be more relationship focused.
#3 If we don’t do the Ask, we won’t get the Dollars | It can be hard to ask someone for help or money, but, if we never do the ask, we won’t ever be able to hit our fundraising goals and support our mission.
Thanks for all you do to support nonprofits in the Austin community and beyond. If you would like to learn more about Mollie and Beacon Austin, check them out at https://beaconaustin.com.