Increase Fundraising Ticket Sales with Social Media

INCREASE TICKET SALES WITH SOCIAL MEDIA

We know creating an Event Ticket or fundraising page isn’t enough. You also need a solid marketing strategy to get the word out.  A local organization in Austin, TX utilized HelloFund for their annual event in August 2018 and here is what we learned from their promotion strategy on social media.

Prior to creating marketing content, take the following steps to optimize your social media profiles:

promoting fundraiser on social media
promote fundraiser

Consider these scheduled posts over a 30 day period leading up to your fundraising event:

  • Day 1 – General Post about Event with Ticket Details
  • Day 2 – Update on Musical Guest
  • Day 4 – Post about Silent Auction
  • Day 6 – Video Post
  • Day 7  – Photo with Venue
  • Day 9 – General Post
  • Day 13 – Post about Vendor
  • Day 15  – Post about 2 weeks countdown
  • Day 18 – Post about less than 2 weeks away
  • Day 19 – Auction Post
  • Day 20 – Special Guest Post
  • Day 24 – This Week! Post
  • Day 26 – General Post
  • Day 27 – Saturday! Grab your tickets
  • Day 28 – Tomorrow! Post
  • Day 28 – Inserted Directions into Post
  • Day 29 – Event Day
  • Day 30 – Uploaded Pictures from Event
  • Day 31 – Update Facebook Cover and Profile Pic back to Original

What can we learn from these posts?

  • Link both Instagram and Facebook posts to your event/fundraising page
  • Upload new Images/Video for every post
  • Include general posts about your organization…don’t just inundate guests/donors about your specific event; tell them your organization’s story!
  • In our example, this organization was able to post 17 Strategic Posts within 30 days of the Event

Screenshot with Page Views on HelloFund Platform:

fundraiser event tickets

Take a look at the numbers from 2018 to 2017 below for this event:

2018 Tickets Sold
Member Ticket ($45) – 138
Non Member Ticket ($55) – 45
Child (8-17 ($15)) – 28
Child (Under 8) – 53
TOTAL TICKETS SOLD in 2018 – 264

2018 Event Ticket Revenue
Gross Revenue – $10,479.73
Total Fee – $435.90
Net Deposit – $10,043.83

2017 Tickets Sold
Member Ticket ($55) – 78
Non-member Ticket ($60) – 44
Children Over 8 ($15) – 16
TOTAL TICKETS SOLD in 2017 – 138

2017 Event Ticket Revenue
Gross Revenue – $7,350
Total Fee – $306.86
Net Deposit – $7,043.64

What did we learn from 2018 vs 2017?
Member Tickets Sold – Increased by 60
Non-member Tickets Sold – Increased by 1
Children Over 8 Sold – Increased by 37
Total Tickets Sold – Increased by 126
Revenue – Increased by $3,000.19

Based on this information, you can see that the increased Social Media presence had a direct impact on their ticket sales and fundraising dollars. So, get out there and build your event ticket page on HelloFund and start increasing your social media presence today!