From Google images to Instagram reposts to Unsplash.com, there are images all over the internet. But which ones can you use for your social media or blog posts? NONE, unless you have photo permission! Here is a cheat-sheet on how to manage permissions so that you’re covered from getting fined or sued (yes, this happens!).
Covered from what? IF you use an image that you do not have permission to publish, the author of the image, or a lawyer in the matter, can take legal action against you and/or your organization, demanding you pay a fine/penalty.
Hashtags are a great way to find user-generated content to repost onto your profile. Or perhaps you follow influencers and would like to share their photos. In order to ensure you are covered, we recommend the following:
- Comment on that person’s image asking them if you can repost the image on your profile and tag them with credit. If you do not hear from them, you can always send them a direct message.
- If they respond yes, take a screenshot with your phone or on the computer of the image and their permission *Why? Because if they ever go back and delete the comment, you will want proof.
- Tuck the screenshot away in a folder that says “Image Permissions” and keep them for a couple years.
- Be sure to tag the author of the image not only in the image itself but in the caption noting that they are the author. Many people post it as “📸: [username]”.
- When you search for an image on Google, you can actually filter your results by image-usage-rights. When you click on “Images” under Search Results, you can select the button, “Tools” and search by “Usage Rights”.
- Only select those images that are “Labeled for reuse” or “Labeled for reuse with modification”.
We LOVE Unsplash and all of its anti-stock-photo images are open for reuse and reuse with modification (i.e. you could add your organization’s logo or event name on top of the image).
Don’t risk your organization’s or own liability to ensure you are always using photos that you are 100% allowed to use on your social media channels, website and print materials.
Start creating your fundraising page today with photos that you have permission to use: https://hellofund.com/.